We dedicated our workforce to creating engaging content, announcing new sponsors to create some FOMO (fear of missing out), and directly outreaching potentially interested cannabis businesses.
This approach netted us sponsors and entries in every category offered. Two notable companies that sponsored and entered The Cowboy Cup are Cicada Labs and Red Sky. Cicada Labs entered the cup and won 4 awards, and Red Sky bought a Silver sponsorship and a booth for the event.
We sold out of vendor booths months before the event.
From September to October, we marketed to brands to enter the competition. Across all categories, we had over 200 entrants, with indoor flower alone seeing over 70 entries.
From October to the event in December, we focused on ticket sales.