Combining crystals and cannabis is a new concept for a majority of cannabis smokers, so we created packaging that concisely explains what the Utopic Vibes products are about. We took it the extra mile and created a custom insert that educates consumer on the crystal and terpene profile of each SKU.
With every packaging project, we create a theme that we try to bring to life. For this project, our theme was “Accessible Luxury.”
Overall, the Utopic Vibes packaging design accomplished everything that packaging should. It concisely explains the product thoroughly, it stands out on dispensary shelves, it’s unique compared to the competitor’s packaging and most importantly, it was designed specifically for the product’s target market.