Utopic Vibes is a special pre-roll company from Tulsa, Oklahoma. They’re the world’s first pre-roll that pairs the terpenes in flower to a crystal to create an effect-based experience. They have 5 different “vibes” – chill, passion, heal, uplift, and create. The Utopic team carefully curated flower from different cultivators, and use their terpene tests to match them with a crystal.
Together, we successfully created one of Oklahoma’s first effect-based brands. The product itself is niche in its nature and appeals to the spiritual community.
Here’s how we built The World’s First Crystal Pre-Roll Brand.
To highlight each “vibe”, we assigned a color and a tagline to each SKU while still keeping the same design elements through SKU for cohesion.
Combining crystals and cannabis is a new concept for a majority of cannabis smokers, so we created packaging that concisely explains what the Utopic Vibes products are about. We took it the extra mile and created a custom insert that educates consumer on the crystal and terpene profile of each SKU.
With every packaging project, we create a theme that we try to bring to life. For this project, our theme was “Accessible Luxury.”
Overall, the Utopic Vibes packaging design accomplished everything that packaging should. It concisely explains the product thoroughly, it stands out on dispensary shelves, it’s unique compared to the competitor’s packaging and most importantly, it was designed specifically for the product’s target market.
As a new brand, UV needed a website to showcase their products.
We created a one-pager that highlighted:
Finally, we created a roll-out for their new products. The UV social media teaser campaign was based-off something similar we did with Nuvata.
The goal of this campaign was to prime the consumers’ minds to relate healing crystals with cannabis.
We highlighted each SKU by creating a visual correlation between:
Utopic Vibes took off like a rocket aimed at the moon. They quickly sold out of their starter packs, and dispensary demand surpassed their supply. They reached the “Good Problem” stage of a start-up. They had trouble keeping up with their purchase orders and figuring out how to produce for the high demand we created together.
Three months following their launch Utopic Vibes partnered with Argent Cannabis for exclusive distribution to over 600 of Oklahoma’s best shops.