PROJECT

Eunoia CBD

Eunoia CBD is a new-age wellness company focused on decreasing technological burnout and supporting humanity as we venture into the metaverse. We had the opportunity to help them find their unique identity and bring their vision to life. Together, we crafted a brand strategy, visual identity, logo, and packaging for the brand.

First, we identified their ideal consumer, primarily older Gen Zs and young Millenials working office jobs that grew up with older technology. We looked at brands like G-Fuel and noticed how they targeted the gaming community to fuel their late-night sessions. We found the unique opportunity to be the supplement to bring them back relaxation.

Visually, we were inspired by retro gaming aesthetics. We used RCA cables as a nostalgic color palette that our audience would remember from childhood - Red, White, and Yellow. We also used pixel art as a nod to the 8-bit video games that older gamers grew up on.

After creating a cohesive brand, we applied the aesthetics to the packaging to tie it all together and turn an idea into a physical good. Scroll down to see the entire project.