JD's Reserves is a veteran-owned CBD brand focused on providing alternatives to tobacco. Their flagship product is a CBD pouch inspired by Skoal chewing tobacco. JD's owner, JD, contacted us to find his audience, develop a unique brand personality, and create a stunning visual identity to tie it all together.
This brand is an expression of the owner and how he can relate to his audience. We dove into his story to authentically portray what the brand represents. After many concepts, we landed on the emblem-style logo with the Army green monochromatic color scheme. We developed this brand to create an instant connection with veterans all over America.